'Every year around this time, amid the dull din of a hurried holiday rush, it's not uncommon to hear shoppers bemoan that the true spirit of the season is slipping away (perhaps even as their carts teem with bound-to-be-forgotten gifts). But a century ago, folks were likewise fed-up with the culture of mindless consumerism. And in one of the most fascinating, little-known chapters of American history -- they waged a war that even Presidents would join.
In 1911, faced with a surmounting culture of buying cheap, throwaway presents to give for Christmas, philanthropist August Belmont announced before a crowd of low-paid working woman at an event in New York City the formation of a new club: The Society for the Prevention of Useless Giving.'
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